OVER 300 customers, partners and prospective clients of German business software company SAP gathered recently at the Philippine stop of the SAP World Tour, one of 27 stops of the 70-leg tour in the Asia-Pacific region and in Japan.
SAP Philippines country manager Jenny Ligones said the world tour “is a global event, but at every stop, it addresses the unique needs of companies in that particular region. In today’s business environment, our customers need to see clearly, think clearly and act clearly to thrive. Gaining clarity and then acting upon it, both within their organization and across their wider network, ensures our customers become best-run businesses.”
SAP’s clientele in the Philippines cuts across all sizes, from food and beverage giant San Miguel Corp. to small and medium enterprises like Optical Works and food franchise business Rice in a Box. The solutions SAP offers its clients are, as Ligones said, “customized to their needs and are designed for transparency and real-time efficiency in their business processes.”
The SAP World Tour “takes place in over 100 cities across 50 countries in Europe, Asia, North America and Latin America, and it is seen as a premium business and technology event that has reached over 240,000 of SAP’s customers, partners and influencers over the last five years, providing businesses with information on how SAP solutions can help companies of all sizes successfully transform business challenge into opportunity,” Ligones said.
The tour has an interactive format focusing on the SAP’s new, strategic initiatives, highlighting the power of SAP Business Suite 7, focusing on analytics and business intelligence, surviving the current market conditions with the SAP SME portfolio and best-run now packages, SAP customer relationship 7 and CRM in SAP Business All-in-One and a specific industry focus for each market.
The interactive format included industry- and product-specific breakout sessions where SAP World Tour Manila participants learned how the SAP business software solution portfolio can help companies adapt more quickly to changing market needs, differentiate against tougher competition, execute growth strategies in an international environment and maximize results with existing resources, while continuing to concentrate on core business competencies and maintaining close customer relations.
Ligones said this year’s SAP World Tour “comes at an opportune time, as best-run businesses have an advantage in coping with the current economic situation. The Philippines is indeed fortunate to be a part of such an event.”
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