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Monday, September 14, 2009

AOC introduces new LCD monitors

Taiwan-based Admiral Overseas Corp., maker of the top selling AOC widescreen LCD monitors, updated its product portfolio in the country with the introduction of the AOC 36 series.

All the 36 Series models — 936Sw 19-inch widescreen, 2236Vw 22-inch widescreen and 2436Vw 24-inch widescreen — feature a high dynamic contrast ratio of 60000:1 to show images’ finest details and depth and soft-touch control keys that are part of the exterior’s streamlined shell texture design.

The new 36 Series complements AOC’s existing line of LCD monitors that were launched in the market a year ago.

Although 16-inch LCD monitors still have the lion share of the local market, AOC executives believe consumers are also becoming more discerning in finding the best value display technology that they also look beyond aesthetics and price, said Richard Ching, chief operating officer of Glee Electronics Inc., the official Philippine distributor of AOC monitors.

The fact also that there has been a shortage of 16-inch LCD monitor in Asia during the last three months opens an opportunity for Glee to make a stronger push for the 19-inch and bigger models.

Ula Ladrillo of Glee said AOC aims to get a quarter of the local market share and end its race with Samsung for the No. 1 brand.

The new 36 Series has won the EPEAT Gold Award for setting the highest standards in “green” monitors. EPEAT is a system that evaluates electronic products through its environmental attributes so that purchasers may be able to assess their respective product choices.

AOC monitors require low energy consumption. When switched to Power Saving mode, they only use 50 percent of the power, thus saving up to 104,000W per year. Using a 936Sw model, for example, can save up to 75 percent in electricity compared to CRT monitors.

Meanwhile, AOC’s market leading i-Bright technology reduces backlight CCFL for lower power consumption and less mercury substance.

All three new models feature a USB connector and D-sub and DVI-D inputs. The 22-inch model is also wall-mountable, while the 24-inch model has a movable glass that adds a layer of protection to the screen.

The 936Sw costs P7,499; the 2236Vw, P8,999; and the 2436Vw, P10,399. All AOC monitors are available from nearly 800 Glee dealers nationwide.

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